As the former head of the two leading Austrian media outlets Profil and Trend, print is naturally a concern for me. But when it comes to making companies fit for the future and introducing processes that take over analogue working methods, enable automated customer acquisition and generate more qualified applications than newspaper advertisements and job portals, one thing is clear: the digital sector has advantages that cannot be ignored. Those who do not use them fall behind - and that is exactly what I want to prevent.

As a consultant, I see our job as revealing opportunities to our clients that they had not previously recognized and guiding them carefully but firmly in what is often a new direction. An outside perspective is often the decisive factor in making forward-looking and, above all, correct and sustainable decisions. Personally, I am always interested in partnerships, never in individual services, because change that is driven from the outside can only develop its full potential if our clients allow us to act as sparring partners and be long-term companions.

Award: Austrian Medal of Merit in Gold

Publications